Youtube vs TV

YouTube engages more viewers

In a study commissioned by Google, Ipsos Reid found using eye-tracking data that 62 percent of ad time on YouTube mobile receives the viewer’s attention, compared to 45 percent of TV advertising time. For paid YouTube ads (that is, ads that are watched in full or for at least 30 seconds, rather than being skipped), 83 percent of ad time receives the viewer’s attention.

Viewers get distracted during TV Commercials

2:3 people say they pick up another device during a television ad break.

YouTube offers far greater reach

With over 1.5 billion users, YouTube reaches 95% of online adults in your market.

Reach U.S. Hispanics, one of the fastest growing groups of super consumers!

92% agree “YouTube allows me to quickly access unbiased information about the brand/product I am considering."

52% visited a retailer/dealer in person after watching YouTube videos that relate to a car.

YouTube engages more viewers

Ready to see what switching from traditional media could do for your lead generation efforts?

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When it comes to automotive video advertising our team is the best! We spend time researching and developing a strategy for your dealership. Nothing is “cookie-cutter” when it comes to a successful automotive video ad campaign. Each dealership is unique and requires its own customized campaign.

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